Writing Services.
Helping Experts Turn Ideas into Impactful Content
In short, I write books.
I write books, in your voice, tone, and insight. I write for you.
As a busy expert, you have knowledge to share, authority to build, and a brand to grow, and writing a book or e-book is a behemoth.
I help solopreneurs, CEOs, founders, coaches, therapists, trainers, and thought leaders transform their ideas into precise, compelling products that attract clients and amplify their impact - without the stress of doing it all themselves.
Your expertise deserves to be seen and heard. Let’s turn your insights into powerful content that works for you.
Writing services
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Alex is a freelance writer, specialising in fitness, men’s mental health, well-being, and mental health in leadership. He writes on writing as a spiritual practice over on his Substack.
Get in touch if you want him to write for your publication.
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Establish yourself as a trusted expert through books and ebooks, that outline your expertise and authority. Books are fun - let’s get your story out there.
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Blog articles on Substack, Medium, your personal website and other platforms are a great way to establish and display your thinking and grow your audience. Alex can help you shape these to your own personal voice and grow.
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Great leaders don’t just lead—they communicate with clarity, confidence, and purpose. As a writing coach for CEOs, founders, and executives, I help you transform your ideas into compelling content that drives impact.
Think of me as your accountability partner, editor, and creative coach, guiding you through the process of crafting clear, engaging, and authoritative writing - whether it’s LinkedIn content, thought leadership articles, keynote speeches, or book projects.
What You Gain:
✅ Clarity: Refine your messaging so your words resonate with your audience.
✅ Confidence: Overcome self-doubt and imposter syndrome in your writing.
✅ Creativity: Develop original, engaging content that sets you apart.
✅ Consistency: Build a sustainable writing habit that aligns with your personal brand.
✅ Impact: Position yourself as a thought leader in your industry.This isn’t about rigid formulas or generic content. It’s about helping you find your authentic voice, articulate your insights powerfully, and create content that moves people - while making the writing process feel effortless.
If you’ve been putting off writing because you’re too busy, second-guessing yourself, or unsure where to start, let’s change that.
Let’s build your writing muscle…one word at a time.
Why Alex?
Alex has spent a decade writing and training with esteemed journalists and copywriters, working with brands such as Daily Mail, Metro, British GQ, Tortoise Media, Pirate Studios, Google, and The Bookseller.
An award-winning podcaster, he has honed his expertise in marketing and mental health over the past five years.
He has worked with CEOs and founders on mental health, consulted on content strategy across industries, and is a skilled public speaker.
He is the author of Time To Talk: How Men Think About Love, Belonging, and Connection, a deep exploration of modern masculinity and emotional well-being.
His writing also features in SAFE: Black British Men Reclaiming Space, where he contributes to the conversation on identity and resilience.
Beyond his own work, he has collaborated on books such as Shaping Up Culture by Mark Maciver and continue to develop projects with various small and independent publishing houses.
For more writing check here.
Whether you need thought leadership, personal storytelling, or expert insights, Alex delivers engaging, polished writing that connects with your audience.
While AI can assist, great writing is human-focused and human-centered it’s about storytelling, connection, and nuance.
It’s time to create content that truly resonates.