Alex is a freelance writer, specialising in fitness, men’s mental health, well-being, and mental health in leadership. He writes on writing as a spiritual practice over on his Substack.

Get in touch if you want him to write for your publication.

COLLABORATIVE WRITING

You have a book idea or outline but would like an expert writer to create the manuscript.

In this partnership, you provide the book’s content to your writer through interviews, transcripts, or supporting documents.

The result: a final manuscript written in your voice. Throughout this collaboration, you’ll review each chapter, providing feedback and guidance throughout the writing process.

Books and EBooks:

Establish yourself as a trusted expert through books and ebooks, that outline your expertise and authority. Books are fun - let’s get your story out there.

Articles:

Blog articles on Substack, Medium, your personal website and other platforms are a great way to establish and display your thinking and grow your audience.

Alex can help you shape these to your voice and grow.

Editing:

You have a completed manuscript and you’d like detailed feedback on your ideas, content, and structure.

In a developmental editing package, we’ll pair you with an editor who will read your entire manuscript and will provide professional feedback on the content.

This includes but is not limited to the voice, tone, pace, organisation, and continuity of your manuscript.

Copyediting:

You have a complete and edited manuscript that you are preparing for print and want to make sure there are no errors. This is where copyediting comes in.

Copyediting addresses errors with punctuation, formatting, spelling, and spacing. This is the final round of editing that takes place before your book goes to the typesetter.

Proofreading:

Your book or article has been designed and is almost ready to go to the printer.

You just need one final pass to make sure everything is perfect and no new errors were introduced during typesetting.

Proofreading is the critical last step to make sure your book looks as professional and polished as possible.

Great leaders don’t just lead—they communicate with clarity, confidence, and purpose. As a writing coach for CEOs, founders, and executives, I help you transform your ideas into compelling content that drives impact.

Think of me as your accountability partner, editor, and creative coach, guiding you through the process of crafting clear, engaging, and authoritative writing - whether it’s LinkedIn content, thought leadership articles, keynote speeches, or book projects.

What You Gain:

✅ Clarity: Refine your messaging so your words resonate with your audience.
✅ Confidence: Overcome self-doubt and imposter syndrome in your writing.
✅ Creativity: Develop original, engaging content that sets you apart.
✅ Consistency: Build a sustainable writing habit that aligns with your personal brand.
✅ Impact: Position yourself as a thought leader in your industry.

This isn’t about rigid formulas or generic content. It’s about helping you find your authentic voice, articulate your insights powerfully, and create content that moves people - while making the writing process feel effortless.

If you’ve been putting off writing because you’re too busy, second-guessing yourself, or unsure where to start, let’s change that.

Let’s build your writing muscle…one word at a time.

Do you have a complete (or nearly complete) manuscript or proposal draft but know it needs some work? It might be time for a book doctor.

With book doctoring, you will work closely with Alex (a professional writer) to refine your structure and develop your content where needed.

The result is an organised, polished, professional proposal or manuscript that you’ve written in collaboration with Alex, your book doctor.